The purpose of this website is to challenge the myths and misinformation surrounding the salmon farming industry worldwide.

'Sign the Declaration' "We, the undersigned, support Positive Aquaculture Awareness in promoting sustainable salmon aquaculture in British Columbia..." click here for more..  View 'Proud to be a B.C. Salmon Farmer’ Billboards View the Graph - Pink Salmon Spawners in the Broughton View Answer to the question: How much wild fish to produce a tonne of farmed salmon?

'Foundation Finder' Activists want you to think they're financially outgunned by corporations with deep pockets. In fact, activist organizations are supported by billion-dollar U.S. foundations. Our Foundation Finder identifies more than US$20 million of grants to BC environmental groups opposed to fish farming. To learn more, click here.

'Salmon Aquaculture, Traditionally Speaking' is a new video from Positive Aquaculture Awareness that tells the story of the many First Nations that are benefiting from opportunities in the BC aquaculture industry. Click here to order the video.

For years, anti-salmon farm activists, in the name of environmentalism, have bombarded consumers and the general public with claims that salmon farming damages the environment and that farmed salmon is less healthy than wild salmon.

As you will see from the analysis below, this misinformation has a single purpose: to frighten consumers into avoiding farmed salmon by presenting 'doom and gloom' scenarios.

We hope this analysis gives consumers and the general public a more balanced understanding of the issues, and shines a light on what has been a very one-sided campaign in which a beneficial product is sacrificed in favor of scare-tactics, catchy slogans and activist fund-raising campaigns.